MAIL MERGE LETTERS
CEO provides full-color, personally addressed letters printed in one pass. A letter format is merged with your database so that each letter is an original and looks like it was sent directly from your desk to the person receiving your letter. In one pass, full-color, the letterhead, inside address, Johnson box, colored fonts, color signature, graphics and photographs are printed, making this an exceptional value for the quality it provides.
In addition to the benefits noted above, these letters:
1. Increase response to your offer as well as increase retention, as they have a better perceived value than other forms of direct mail.
2. Tend to be opened more than other forms of direct mail.
3. Often cost less than other forms of full-color direct mail.
4. Can be customized for each recipient as unlimited variable data (limited only by what information you keep in your database) can be included in the body of the letter.
5. The letter then is more targeted to the recipient and gets a better response.
6. Are CASS certified so they receive the lowest postage rate.
7. Can be printed in a choice of over 4,000 scalable fonts (including display fonts and handwriting fonts) at up to 1200 dpi for clear, crisp print, high-quality printing.
8. Over 2 million pieces of graphic art (stock photos) or your own artwork which can be included in your letters.
There are two other options:
1. We can merge your database with your letter format in black ink onto your preprinted letterhead.
2. We can print your letterhead in black ink at the same time we print the merged database and letter format for the most economical pricing.