YOUR MAILING IS
MAY DEPEND ON:
- How good the benefits are that you offer.
- How well targeted your mailing list is.
- Whether your product/service is well positioned and priced in the marketplace.
- Timing of your offer.
- How creative and imaginative the message is.
Robert Louis Stevenson
Professional copywriters know that the following words have proven "pulling" power: Absolutely, Amazing, Announcing, Bargain, Big, Clearance, Closeout, Complete, Confidential, Discount, Excellent, Exciting, Fabulous, Genuine, Gift, Gigantic, Greatest, Guaranteed, Huge, Incredible, Interesting, Introducing, Largest, Latest, Magic, Miracle, Outstanding, Popular, Powerful, Practical, Professional, Quality, Reduced, Remarkable, Reliable, Reveal, Revolutionary, Sale, Save, Secrets, Sensational, Special, Spectacular, Sturdy, Successful, Superior, Surprise, Terrific, Tested, Tremendous, Unconditional, Unlimited, Unusual, Useful, Valuable, Wealth, Wonderful
When someone receives a piece of mail, they form a first impression. Graphics, quality, format, paper, colors, etc., all contribute to the first impression. Next, the reader will:
- Look to see to whom the mail is addressed;
- Look to see who the mail is from;
- Look at any "teasers" on the envelope;
At this point, they will make a decision on whether or not to open the mail and:
- Look at the subject or "Johnson" box;
- Look at who signed the mail;
- Look at the "P.S."
- Look at the first sentence.
All of this takes less than 10 seconds. Then, if the mail has passed all these tests, your message has a better chance of being read.
PROVEN HEADLINES / PHRASES
As advertised on TV, Buy Now and Save, Beat the Price Increase, Best Buys in Town, Big Open House, Big Event, Closeout Bargains, Comming Soon, Dollar Days, Don't Miss Out, Drastic Reductions, Fantastic Bargains, Final Days, Free Offer, Free With Any Purchase, Gifts for the Entire Family, Incredible Bargains, Liquidation Sale, Limited Time Offer, Once A Year, One Day Only, One Time Only Offer, Red Tag Specials, Special Introductory Offer, Shop and Save, Storewide Clearance, Super Sale, This Week Only, Today Only, Warehouse Sale